May 27, 2022

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Russia: Iranian clothing brands to replace Western labels in national market

Russia’s state-owned news agency TASS reported that Oleg Voytsekhovsky, the head of the RCSC, had met with representatives of Iranian business associations at the Iranian embassy in Moscow, where it was agreed that a replacement of Western clothing brands with the Iranian ones might occur within three years, wrote Iran Daily on Sunday. 

However, there are a number of organizational issues that need to be resolved first.

“Russia is interested in opening stores with goods from Iranian manufacturers, but several issues have to be resolved in the process of bringing them to Russian retail, so it is unlikely to happen this year,” Voitsekhovsky said in a statement.

As a starting point of cooperation with Iranian producers, at least 30 outlets are slated to start operations in Russia, the head of the RCSC said, adding that Iranian brands will also be included in the assortment of existing clothing and footwear chains.

“Iranian manufacturers want to expand their business in our country and there is a need to invest in brand creation and marketing support for the goods,” Voitsekhovsky said, stressing that it was necessary to solve the issue of logistics to promote brands and that the best option seemed to be “slow” routes, which would take more time but with less cost.

“While the issues of logistics and certification are still not resolved, there is no confidence that manufacturers will be able to set the prices of their products in the usual price ranges of the Russian consumer,” he added.

Voitsekhovsky said Russian department stores, for their part, are ready to present a range of Iranian goods and at the same time, they put forward a condition that the manufacturers themselves will have to invest in both advertising and the launch of local branches with their own management offices.

During the meeting at the Iranian embassy in Moscow, representatives of the Russian side got acquainted with the range of goods of several factories in Iran, mainly leather clothing, shoes, and bags in different price categories.

Russian President Vladimir Putin announced a “special military operation” on February 24 to demilitarize Donetsk and Luhansk, largely populated by ethnic Russians, in eastern Ukraine.

The US and its European allies have labeled the military operation as “Putin’s land grab,” imposing waves of unprecedented sanctions on Moscow, as a result of which Russia overtook Iran to become the world’s most-sanctioned country.
Late last month, Russian Foreign Minister Sergei Lavrov said Moscow and Tehran would cooperate to circumvent the Western-led sanctions.

Iran has also announced cooperation agreements with Russia, including one on the use of national currencies in trade.

Business experts from Iran and Russia met earlier this month in the Russian capital to discuss and review bilateral ties and boost the two countries’ economic partnership so that Tehran and Moscow would be able to counter the sanctions.


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